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Monday, February 16, 2009

Solving You URL Canonical Issue....

This topic comes off with a new solution offered by Google in tackling a big worry of all the SEO professionals. The problem is the canonical issue of the desired URL in search engine results. Hmmm...I hope it seems to be unclear to you. I will elaborate you with one simple example. Consider that your site sells automobile accessories. Your website has some similar or identical pages which are accessible via multiple URLs. When someone searches for "gear box" in Google and one of your pages with this identical content is coming in the top ten. This page may not be the one that you like to have in the top, rather there is one main page which is supposed to be there on the top. This situation will make you unhappy, and many webmasters were searching for a solution to this.

Recently this issue was solved by adding a < link > tag inside the section of the duplicate content URLs, to specify your preferred version.

Consider that your have 3 pages with similar content.
1) http://www.mysite.com/abc.html
2) http://www.mysite.com/abc1.html
3) http://www.mysite.com/abc2.html

Here the 1st option is the page that you would like to get displayed in the SERP for your particular query, But the 2nd or 3rd URLs are appearing instead. Here you can use the < link > tag inside the < head > section of the 2nd and 3rd URL pages. The code would look like this.
< link rel="canonical" href="http://www.mysite.com/abc.html" >

This standard is applicable to any search engine that is crawling and indexing your site. By doing this other page properties such as Page ranks, external links are also transferred.

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