Social Media Optimization (SMO)

Social Media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property. Social media optimization (SMO) is the process of trying to get one's content more widely distributed across multiple social media services. SMO includes adding links to Social Bookmarking sites such as Digg, Mixx, Reddit, Faves, Stumbleupon etc. By doing this the submitted links or pages can be easily saved / submitted and can be shared among different users. In SMO, video clips can also be saved and shared among users, by submitting the videos in various Video sharing websites.
Some of the major goals of Social Media Optimization (SMO) includes brand awareness, better search engine placement,reputation management, create customer loyalty, generate traffic, reach the ideal audience etc. It helps the client in getting brand awareness, instant exposure, getting external links, relevant traffic generation, getting connected to relevant communities, getting the content to travel and more.
SMO has become one of the most integral part of search engine marketing, along with SEO.