RSS and SEO

RSS is a Web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format. RSS feeds benefit publishers by letting them syndicate content quickly and automatically. RSS feeds are useful to those who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader," "feed reader," or an "aggregator," which can be web-based or desktop-based. RSS feeds can be used to deliver content in new and innovative ways and also in providing contents that are of interest to the users. RSS feeds helps in providing updated news and other information and can be used by Corporates to market, promote or communicate their specific services and products. RSS feeds also helps in boosting the traffic and can also be used as an alternative for email Newsletters. For the above reasons RSS is used as a good tool in Search Engine Optimization (SEO) strategies.