Twitter as a Marketing Tool...

Twitter is a micro-blogging site that allows users to read and send updates of other members on Twitter. Twitter is one of the fastest emerging social networking and micro-blogging sites, which allows text based post of only upto 140 characters in length. Twitter has emerged as one of the best social marketing tool and is widely used by the top professionals all over the world. The updates posted by the users are usually known as Tweets. The main two network groups in Twitter are "Following" and "Followers" groups. The "Following" groups contain people whose updates you are following. Your Following may or may not necessarily follow you. The "Followers" groups are those who are following your updates. In this case you may or may not be following them in reverse. It is always good to have more "Followers" than "Following".
You will be recieving updates of your "Following" and your "Following" group will recieve your updates only if they are Following you back. Your "Followers" will recieve your updates, but you will recieve their updates only if you are following them.
With its high quality user interface Twitter has turned out to be one of the major social media source and is part of the marketing activities of almost all the major companies and organizations. Many Organizations have claimed to have improved their sales and productivity through proper utilization of Twitter.

Social Media Optimization (SMO)

Social Media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property. Social media optimization (SMO) is the process of trying to get one's content more widely distributed across multiple social media services. SMO includes adding links to Social Bookmarking sites such as Digg, Mixx, Reddit, Faves, Stumbleupon etc. By doing this the submitted links or pages can be easily saved / submitted and can be shared among different users. In SMO, video clips can also be saved and shared among users, by submitting the videos in various Video sharing websites.
Some of the major goals of Social Media Optimization (SMO) includes brand awareness, better search engine placement,reputation management, create customer loyalty, generate traffic, reach the ideal audience etc. It helps the client in getting brand awareness, instant exposure, getting external links, relevant traffic generation, getting connected to relevant communities, getting the content to travel and more.
SMO has become one of the most integral part of search engine marketing, along with SEO.