Link Velocity - A New Term in Search Engine Industry..

SEO professionals all over the world take care in managing a list of things in order to improve their search engine rankings. There are many factors such as links, content, HTML tags, and domain registration age, geographical factors, user behavior etc. Apart from these terms there is one more term which is not heard so often by SEO professionals all over the world and that is link velocity.

Link velocity refers to the pace at which new links are formed for a particular web page. In the previous years great bursts of new links to a particular page has been considered as a spam, where the spammer tries to manipulate the results by creating the appearance of user trust. This led to Google’s famous assaults on link farms and paid link directories.

But since then the Web world has evolved and has brought some innovations in the form of social bookmarking, embedded videos, links, buttons, and badges, social networks, real-time social networks like Twitter, Facebook, Linkedin etc. Since the links are coming fast from these social media sites, Google has been forced to make some major changes in its algorithm.

As per the changes in Google algorithm it evaluates the link sources and as a results link farms and paid directories goes out and the links from the trusted social media sites prevail. As a result of the continuous link and content updations by users on the social media sties, these sites gained enormous popularity, along with links and continuous user-generated freshness. These social media sites also enjoyed sudden boosts in search engine ranking.

So in the coming days apart from getting the traditional links, we have to give importance to Link Velocity in order to get better search engine placement. Try to be active in all the major social media sites to get relevant traffic and links to our site. But never for any spammy activities in order to attain higher link velocity.