Need for Web Analytics....

Web Analytics includes the collection, reporting and analysis of data from the internet, which is used in the proper optimization of websites. It is also the measurement and analysis of various online activities like page visits, bounce rate, conversion rate etc. Web Analytics is one of the fastest growing area in the world of internet world and has become one of the most integral part of a website success. Web Analytcsi plays a major role in the internet marketing industry and helps to track and grow your online audience and business. web Analytics helps to track everything such as the referring sites, search engines, keywords, locations, operating system, browser, duration of visit, bounce rate, conversion rate etc.

Web Analytics helps in the all type of online marketing such as search engine marketing, email marketing, online advertising etc. So we should make sure that we have put web analytics software on our website to track the new traffic that comes to your site as a result fo the online marketing strategies. Web Analytics helps to find out many things regarding your websites and also helps to improve the efficiency and performance of your website. By analysing the website with a Web Analytics tool we would be able to study the website traffic, behavior of the visitors, most popular pages, areas to be improved etc. There are many web analytics tool available in the market, in which some of them are free while some are paid.