Importance of SEO.

Many of us may be wondering about the importance of SEO in web designing industry. Actually Search Engine optimization is meant mainly to popularize the website in the major search engine. For example, a business site will not be getting its desired leads without the proper optimization of its pages, both off-page and on-page. Proper optimization of a site brings revenue and traffic through the site. In a nutshell an SEO is the main factor which decides the success of a website. A site without proper SEO would be a big flop.