What is meant by SEO???

SEO stands for Search Engine Optimization and is the optimization of the websites and its pages on the major search engines. SEO improves the volume and quality of traffic towards a site. SEO is also a kind of marketing strategy to increase the relevance of a site in the search engines. SEO helps in getting relevant traffic and visitors to the site from the search engines and other internet marketing activities. An SEO process involves certain steps and parameters to be followed, so that a website fares well in the search engine results. For that certain steps and algorithms of the major search engines are followed and executed. SEO is a vast process and keeps on changing every day. So one has to get himself updated regularly to stay afloat in the SEO industry. An SEO specialist is the one who takes care of these things. There are various steps involved such as keyword research, website log analysis, on page optimization, off page optimization, site maintenance, analysing monthly report etc. He should be aware of the major search engine algorithms and should know about what people searches for.