Issues in Using Shared IPs for Websites

Using a shared IP is a common practice in the web hosting world and is one of the easiest and cheaper way to do. The fact is that our web host provider hosts several websites on the same server as ours. While some of these websites are good and useful ones, there are many other sites which belong to bad category and are spammers. These all categories of website share the same server / IP address, which may turn out to become bad to our sites reputation and may affect our website.

The IP address of a website is the undress under which search engine finds and identifies websites on the internet. The search engines identifies the websites primarily by their IP address rather than the domain names. The IP address can be either a shared one or a dedicated one. In a shared IP address there may be many other websites which may be using the same IP address as yours.

In a dedicated IP address there would be only one website under a particular IP address. The dedicated IP address is costlier than the shared IP address, but in SEO point of view it is always advisable to go for a dedicated IP address. It has been noted that majority of the webpages on the first pages of Google SERP is having a dedicated IP address. So even though there are no clear evidence regarding this, studies reveal that a website with a dedicated IP address has more chances of appearing at the top of SERP (Search Engine Results Page).

In a shared IP address, if you share your IP address with a large number of website, your website might become slower. If any one of the other shared websites uses more resources, it may affect the speed of your website in a negative way. If the websites sharing your IP address belongs to a bad group or some spammy type, that will surely affect your sites and may also get penalized. If any of the websites sharing your IP address gets banned, then your site also has a higher chance of getting banned.

So while creating a new website, it is advisable to go for the dedicated IP address rather than going for the shared IP address, even though the former is a bit costlier.

Getting Indented Listings For Your Website On Google

Indented Listings is the case in which your website is listed twice in Google's top 10 results for your most important keywords. Although Google usually shows only one page from every site in the top results, it is possible to get two listings if you do the right things and follow certain techniques.

Indented listings on Google's search results pages can give your website additional exposure and they are also called double listings. It also helps in achieving top search engine placement and making your organic search engine optimization more effective in the future.

Google explains the the theory of Indented listings like this:
"When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it."

With Indented Listings your website will get more clicks and more visitors if it is listed twice in the top 10 results. The fact is that most webmaster don't know how to get these results.

Tips for Getting indented listings for your keywords

To get an indented listing for one of your keywords, the following steps are applicable:

1. You must have a web page that already has a top 10 ranking for a particular keyword.

2. Create a second web page on the same domain that links to the first web page that has the top 10 ranking. Optimize the second page for the same keyword as page one but try to use different content.

3. Link the first page to the second page with your keyword phrase in the anchor text. If possible, use a contextual link within a body of text rather than a site-wide navigational link.

4. Try getting inbound links for the second page. Depending on the competition for the keyword, a few high-quality links can be enough to get the indented result.

Repeat step 1 to 4 for as many keywords as you want.

If your website has two links on Google's result page, then it will represent 20% of the organic results instead of the regular 10%.

20 percent of Google search results means that you'll get more clicks and more visitors. Try these cool tips and find out whether your site gets indented listing in Google SERPs.