Video SEO and its benefits

The term Video Search Engine Optimization (VSEO) is still in its infancy but is growing at a tremendous rate. VSEO will grow in a rapid rate as more and more user gets broadband access. Also people are more interested in Visuals than content. So putting video clips about your product on a website is much easier for the user to understand rather than reading the content. So videos play an important role.
Apart from putting the Videos on the website, we should also get it optimized in the search engines. Webmasters use different VSEO techniques to get it on top of the search engines. The various VSEO techniques include optimizing the title and summary sections of the video file with the keywords, populating the title, description and keyword meta tags of the web page on which the video is to be displayed, avoiding flash videos, using a video sitemap, uploading the videos to video sites (youtube, AOL Video), etc.

Importance of monthly SEO Ranking Reports

The Monthly ranking reports are a crucial part of a SEO project and the client expects this at the start of every month. There are softwares used for this and some of the best software that I have come across are Webposition Gold and IBP, which has many advanced features. The Monthly Ranking sends search engine ranking reports of the Website rankings on the major search engines and helps to improve the search engine rankings for a particular website, by tracking the performance of the website for a particular period. With the help of monthly ranking reports we could analyze and compare the search engine performance of the website with the previous reports. Hence we could take necessary steps to improve the overall search engine performance of the websites.

The Ranking Reports include consistent tracking on specific keywords that you and your competitors are using, as well as detailed reporting on the short and long-term results. Apart from this, the report also give a geographical overview of where your traffic is coming from.