SEO

The blog has been moved to www.georgescifo.com

2010-03-25T21:25:00.000-07:00

Hi friends, It is to inform you all that this blog is still being continued at http://www.georgescifo.com. So I request all of you to visit the site and post your valuable comments and suggestions.

Thanks

Issues in Using Shared IPs for Websites

2009-05-19T11:41:00.000-07:00

Using a shared IP is a common practice in the web hosting world and is one of the easiest and cheaper way to do. The fact is that our web host provider hosts several websites on the same server as ours. While some of these websites are good and useful ones, there are many other sites which belong to bad category and are spammers. These all categories of website share the same server / IP address, which may turn out to become bad to our sites reputation and may affect our website.

The IP address of a website is the undress under which search engine finds and identifies websites on the internet. The search engines identifies the websites primarily by their IP address rather than the domain names. The IP address can be either a shared one or a dedicated one. In a shared IP address there may be many other websites which may be using the same IP address as yours.

In a dedicated IP address there would be only one website under a particular IP address. The dedicated IP address is costlier than the shared IP address, but in SEO point of view it is always advisable to go for a dedicated IP address. It has been noted that majority of the webpages on the first pages of Google SERP is having a dedicated IP address. So even though there are no clear evidence regarding this, studies reveal that a website with a dedicated IP address has more chances of appearing at the top of SERP (Search Engine Results Page).

In a shared IP address, if you share your IP address with a large number of website, your website might become slower. If any one of the other shared websites uses more resources, it may affect the speed of your website in a negative way. If the websites sharing your IP address belongs to a bad group or some spammy type, that will surely affect your sites and may also get penalized. If any of the websites sharing your IP address gets banned, then your site also has a higher chance of getting banned.

So while creating a new website, it is advisable to go for the dedicated IP address rather than going for the shared IP address, even though the former is a bit costlier.

Getting Indented Listings For Your Website On Google

2009-05-12T18:57:00.000-07:00

Indented Listings is the case in which your website is listed twice in Google's top 10 results for your most important keywords. Although Google usually shows only one page from every site in the top results, it is possible to get two listings if you do the right things and follow certain techniques.

Indented listings on Google's search results pages can give your website additional exposure and they are also called double listings. It also helps in achieving top search engine placement and making your organic search engine optimization more effective in the future.

Google explains the the theory of Indented listings like this:
"When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that site indented below it."

With Indented Listings your website will get more clicks and more visitors if it is listed twice in the top 10 results. The fact is that most webmaster don't know how to get these results.

Tips for Getting indented listings for your keywords

To get an indented listing for one of your keywords, the following steps are applicable:

1. You must have a web page that already has a top 10 ranking for a particular keyword.

2. Create a second web page on the same domain that links to the first web page that has the top 10 ranking. Optimize the second page for the same keyword as page one but try to use different content.

3. Link the first page to the second page with your keyword phrase in the anchor text. If possible, use a contextual link within a body of text rather than a site-wide navigational link.

4. Try getting inbound links for the second page. Depending on the competition for the keyword, a few high-quality links can be enough to get the indented result.

Repeat step 1 to 4 for as many keywords as you want.

If your website has two links on Google's result page, then it will represent 20% of the organic results instead of the regular 10%.

20 percent of Google search results means that you'll get more clicks and more visitors. Try these cool tips and find out whether your site gets indented listing in Google SERPs.

Some Important Tools for Managing Your Twitter Account

2009-04-23T00:33:00.000-07:00

Besides growing a Twitter account there are many things that is required to manage it efficiently as I have mentioned in my earlier post. For a big Twitter account it becomes a bit difficult to manage certain things manually. For this there are many online tools available which helps in managing and cleaning your Twitter account with less time. A lot of online tools are being developed for Twitter account management, and of these some are really outstanding. Here I would like to introduce a few tools which I have used and found it really good, and would like to share with my readers.

TweetDeck
TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter. TweetDeck show you everything you want to see at once, so you can stay organized and up to date. To start using this tool download TweetDeck.

Twittangle
TwitTangle is a free service that helps reduce the mess of having too many friends on twitter. Twittangle allows you to rate and tag your friends and then filter your timeline to help you easily find the tweets that are most important to you. You can also create custom groups of your followers and filter you timeline by that group. So get ready to use Twittange

Huitter
This is an interesting tool which helps in the mass unfollowing of those people who are not following you back. Such users who don't follow you back are of no use and it is better to remove them. You can remove such users using Huitter.

Untweeps
Untweeps is another interesting Twitter tool which helps to unfollow those Twitter who have not posted Tweets recently. This tool helps in making your Twitter account more efficient. So why not give a try to Untweeps.

RetweetRank
Retweetrank lets you find the Tweet rank of any twitter user. With the rank, latest retweets of the user are shown and an RSS feed can also be grabbed for the same. Monitoring retweets can provide a better understanding of audience to the originator while others can see the most interesting tweets of a user. The top ranked twitter users, who have been most retweeted recently, are listed in the leaderboard. Get all this from RetweetRank

FriendorFollow
This is another interesting tool to find out who you are following that is not following you and who are following you that you are not following. This tool has many advantage over the other tools and it very easy to use. To get the results simply enter your Twitter username into FriendorFollow and submit.

TwtrFrnd
This tools helps to find out the common followers between two Twitter accounts. This is also helpful when you need to find out the followers of a strong Twitter profile. Just enter the two Twitter usernames into TwtrFrnd.

MrTweet
MrTweet helps in expanding your Twitter networking much easily. It helps in getting getting relevant followers by recommending them to you. It also helps in discovering great people relevant to your current needs and also improving your Twitter usage via some very useful statistics. To do this just follow MrTweet

Use these tools and find out how you can enhance the efficiency of your Twitter Account.

Link Velocity - A New Term in Search Engine Industry..

2009-04-15T23:10:00.000-07:00

SEO professionals all over the world take care in managing a list of things in order to improve their search engine rankings. There are many factors such as links, content, HTML tags, and domain registration age, geographical factors, user behavior etc. Apart from these terms there is one more term which is not heard so often by SEO professionals all over the world and that is link velocity.

Link velocity refers to the pace at which new links are formed for a particular web page. In the previous years great bursts of new links to a particular page has been considered as a spam, where the spammer tries to manipulate the results by creating the appearance of user trust. This led to Google’s famous assaults on link farms and paid link directories.

But since then the Web world has evolved and has brought some innovations in the form of social bookmarking, embedded videos, links, buttons, and badges, social networks, real-time social networks like Twitter, Facebook, Linkedin etc. Since the links are coming fast from these social media sites, Google has been forced to make some major changes in its algorithm.

As per the changes in Google algorithm it evaluates the link sources and as a results link farms and paid directories goes out and the links from the trusted social media sites prevail. As a result of the continuous link and content updations by users on the social media sties, these sites gained enormous popularity, along with links and continuous user-generated freshness. These social media sites also enjoyed sudden boosts in search engine ranking.

So in the coming days apart from getting the traditional links, we have to give importance to Link Velocity in order to get better search engine placement. Try to be active in all the major social media sites to get relevant traffic and links to our site. But never for any spammy activities in order to attain higher link velocity.

The Latest Google Algorithms

2009-04-09T05:46:00.000-07:00

As we have seen in the past Google always updates its ranking strategies and algorithm on an ongoing basis. In the last few weeks, there were three changes on the Google search result pages which were visible to all the users.

Some of the changes are mentioned below.
1. The snippet length for the search results has increased. Earlier the snippet was of two lines. Google now displays an extended snippet of 3 lines for queries that consist of three or more keywords. The idea behind this change is that these multi keyword queries are very targeted and complex and hence the short snippet might not contain enough information.

The longer snippet contains much more information. This proves to have an little bad impact on your website traffic. Since Google tries to provide the user with the most relevant information in the longer snippet, the snippet might already contain the answer to the user's query. So in a longer snippet the users mostly get their answers in the search result page and rarely click through the website.

Another disadvantage of this longer snippet is that they need more space on the result page and hence they move another result below the fold and the web users will see fewer results in the screen. In this case it seems that Google ignores the meta description tag for the snippets.

2. Another change is that Google now shows more related searches at the bottom of the search results page. It is very important that you optimize the different pages of your website for different keywords. Try to cover a wide range of keywords so that Googly will classify your website as relevant to the complete topic. The more related keywords and pages can be found on your website, the better is for the traffic on your website.

3. The third change is that Google now shows local results based on IP addresses. When we search for a common term such as "nursery" you will see a little box to enter a zip code. These local results are delivered based on the IP address of the searcher. That means that you will get different results than people in another city.

With this feature it has now become easier to rank for competitive keywords for some local searches. While it's very difficult to get a high ranking for a very competitive keyword in the regular results, it's much easier to be listed for that keyword in the local results if you're living in a small town. The best way to improve your ranking in the local searches is to submit your website to Google maps.Doing this will web surfers easy to find you in these local searches.

Twitter - How to Manage it?

2009-03-25T02:53:00.000-07:00

In the Current scenario Twitter is one of the most popular and effective social media site. As I have said in my earlier post on Twitter it is a micro blogging site and is pretty easy to join. Twitter has the unique facilities of blogging and instant messaging. Twitter is mainly based on the question "What are you doing?". In Twitter you find other people to follow on twitter and you can see and receive their status updates (tweets) in real time, and other people can follow you and see your status updates in real time.

It is always advisable to follow people with smiliar interest and from similar backgrounds. By doing so your followers will find your tweets interesting and informative and you would also feel the same for the tweets sent by your followers. For example if you are a movie freak and have just watched an interesting adventure movie, you can just tweet as " Just watched an Interesting adventure movie". It would be better if it is followed by your movie name. Twitter usually limits the messages to 140 characters. There is also the option to post links along with your tweets. People usually post links from their own sites, which seems to be interesting for their followers. But it is not a good habit to always post links from your site only. You can also post links related to your interests from other external sites, which may prove interesting and informative to your followers.

Apart from chatting with their online friends, many Tweeters have come up with creative ways to use their account. The company or organization can use twitter to provide updations on its products and other industry news to its followers. For example consider that Microsoft has a Twitter account. Whenever they release any new product and offer any updates, they can inform their users via Twitter network. So, the followers of Microsoft Twitter account will immediately get informed about the new arrivals.

Like with all the social media sites, many of the users are using Twitter in a spammy way and as a result the Tweeter may lose its reputation and may even get terminated. So there are many things which should be avoided in order to avoid spamming of your Twitter account. A spammy account will surely lose its followers and as a result will also lose its reputation. An example of Twitter spamming is that if you have a website which offers some free software which can be downloaded. So naturally you would get the tendency to post this download link in your Tweets and expect your followers to click on the link and download it. When you do it in an aggressive way it would become boring and would be considered as spamming. You must also take care that your postings are not boring, which may turn your followers away from your. For example if you are drinking a glass of water and if you Tweet like "I am drinking a glass of water" it would look boring. Such repeated and similar post would become boring and also create a negative impression among your followers.

Another case which leads to termination of your Twitter account is the mass following or following spam. This is the case in which you start following other Tweeters in a bulk regardless of who they are and what they are interested in. You just hope that they will follow you in reverse. This is actually spamming and you may get banned.

A good Twitter account must have a good profile information, such as a brief information about the user, a link to his / her website or blog etc, which would look attractive. It is also advisable to avoid the default twitter background. You should create a new background avatar, which makes your Twitter account look professional and attractive. It would also make a feeling that you are a serious Tweeter and worthy to follow you. Also try avoiding automated tweets, i.e posting tweets through any software or other automated programs. This may also harm you.

Social Media as a Marketing Tool

2009-03-23T22:23:00.000-07:00

Social Media is fastly rising as a marketing tool and many business organizations are using it as a resource. According to Wikipedia, “Social Media is the online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other. Social Media is mainly based on the Web 2.0 technologies and offers high user interactiveness. Social media is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks. Communication through social media is fast and offers high scope for user interaction. The social media sites can effectively be used for informal market research and researching the competitor performance. The Social media helps business in receiving comments from potential clients and customers.
Some of the leading social media sites includes Flickr, YouTube, Twitter, Facebook etc. These sites allows users to post articles or any other good content and share it through their network. They also other users to comment and vote for the postings, if they are interested.

Social media provides different channels for businesses to access potential customers, and it’s an interactive environment. The Social media can also be daunting if the customer is not familiar with the technology and how to use it. When using social media, business owners need to provide content from those who are familiar with the business. Even though the social media is more effective, it is time consuming and people need to learn to manage it without spending a lot of time on it.

Social Media can be used as a powerful advertising channel. Usually the marketers place ads where a large number of online crowds converge, in sites such as YouTube, Facebook, Linkedin etc. Social Media can also be used for the promotion of video, articles and other content which can be shared across the social media network. Social Media campaigns can also be enhanced by creating online communities or groups and promoting your product via them.

Social Media marketing helps in boosting your website traffic. It also helps in growing your brand or band building. Some of the major Social Media sites are listed below.

Digg
LinkedIn
Facebook
Mixx
YouTube
Del.icio.us
StumbleUpon
Meneame
Newsvine
Twitter
Flickr
Technorati
Reddit

Redefining Keywords in Google Analytics

2009-03-13T05:55:00.000-07:00

95% of the Google Analytics users across the world just work on this tracking code, without being ready to make any customization in the code. There are many features in Google Analytics code which can be modified to get a more neat and customized report. One such thing that I would like to share is the redefining of the Keywords in Google Analytics report. This is one of the interesting features of Google Analytics which helps to filter the keywords to a great extend.

Usually in the Google Analytics repot there is an option to view the list of the keywords. Keywords are those terms by which a visitor enters a site after entering them in search engines. The Keyword report gives you the list of all the keywords that have brought traffic. This includes both relevant and irrelevant keywords and phrases. At times you might want to remove certains keywords or phrases from the keywords report list. In this case you just want to treat the traffic from the removed keywords or phrases as direct traffic. Such an option is available in Google Analytics.

For example, consider a user typing your domain name yoursite.com in the search engine and this search phase is listed in the keyword report list. Here you can use the _addIgnoredOrganic() method to treat that keyword as direct traffic. You can also use the _clearIgnoredOrganic() method to clear out your keyword ignore list.

The general syntax of this function is _addIgnoredOrganic(newIgnoredOrganicKeyword). This sets the string as the ignored term for the keyword report list. This function can be used to configure Google Analytics to treat certain keywords or phrases as direct traffic. When you redefine your keywords in this manner the search terms are still included in your overall page view counts, but excluded from the keyword reports. The final syntax will be like this pageTracker._addIgnoredOrganic("yoursite.com"), where "yoursite.com" is the term to be treated as direct traffic.

Track and Analyze Your Twitter Account

2009-03-05T03:16:00.000-08:00

Another Interesting tool that I saw this week is the Twitter Counter. This is an amazing tool to track and analyze your Twitter Account. The major attraction of this Twitter tool is the graphical analysis of our Twiter activities. The graph shows the number of followers acquired during each day for a particualar user. You can access these information by logging on to http://www.twittercounter.com/ and entering your Twitter profile ID. The tool is absolutely free for now, except for some advanced features.

Another feature of Twitter Counter is the comparison tool. This tool helps to compare two Twitter Profile in a graphical manner, which helps to study and analyze two Twitter profiles. This tool also assigns a rank to each Twitter profiles based on certain parameters, which includes mainly the number of Followers. The Profile with the most number of Followers are more likely to get on the top rankings.

There would be a particular date from which the counter have started tracking your profile. Based on this the Twitter Coutner shows some intersting figures such as
1) The number of Followers the profile had on the date the counter had started tracking the profile stats.
2) The total number of Followers added since the day it started tracking your Twitter account.
3) The total number of Followers added since the last day.
4) The average growth per day.
5) Prediction on the number of Followers for the next day.
6) Prediction on the number of Followers for the next 30 days.
7) The Twitter Ranking for the particular Twitter ID.

More features are expected to arrive in this amazing Twitter Counter tool in the coming days. I request all of you to give the Twitter Counter a try. Just log on to http://www.twittercounter.com/ and enter your details.

Get Your Digg Statistics

2009-03-04T22:21:00.000-08:00

Recently I found a good tool from the net which helps to give us some useful information and statistics on our Digg account. This tool is free and can be used online, so there is not extra need to download any software on to your system. This statistics data provided by this online tool givens useful information which helps in filtering our Digg network and making it worthy. To know more about this interesting tool you just log on to http://www.diggstatistics.com/ and enter your Digg user name in the text box provided. Once you press the "Analyze" button after entering your Digg username, you will be directed to a page which offers some excellent information on your Digg account.

The Digg Statistics Tool provides information such as
a) Which friend has Dugg your submissions most.
b) Which friends have Dugg your Submissions least
c) Which friends haven't yet Dugg any of your submission etc.
d) Which users in the entire Digg community other than your friends have dugg more than five of your Digg submissions.

Apart from this the tool will also show your last 10 submissions and the number of Diggs they have acquired. If properly used this tool can help in purifying your Digg network and making it more efficient. Some of the snapshots of the Digg Statistics are also given below.

Twitter as a Marketing Tool...

2009-02-26T22:41:00.000-08:00

Twitter is a micro-blogging site that allows users to read and send updates of other members on Twitter. Twitter is one of the fastest emerging social networking and micro-blogging sites, which allows text based post of only upto 140 characters in length. Twitter has emerged as one of the best social marketing tool and is widely used by the top professionals all over the world. The updates posted by the users are usually known as Tweets. The main two network groups in Twitter are "Following" and "Followers" groups. The "Following" groups contain people whose updates you are following. Your Following may or may not necessarily follow you. The "Followers" groups are those who are following your updates. In this case you may or may not be following them in reverse. It is always good to have more "Followers" than "Following".
You will be recieving updates of your "Following" and your "Following" group will recieve your updates only if they are Following you back. Your "Followers" will recieve your updates, but you will recieve their updates only if you are following them.
With its high quality user interface Twitter has turned out to be one of the major social media source and is part of the marketing activities of almost all the major companies and organizations. Many Organizations have claimed to have improved their sales and productivity through proper utilization of Twitter.

Solving You URL Canonical Issue....

2009-02-16T03:52:00.000-08:00

This topic comes off with a new solution offered by Google in tackling a big worry of all the SEO professionals. The problem is the canonical issue of the desired URL in search engine results. Hmmm...I hope it seems to be unclear to you. I will elaborate you with one simple example. Consider that your site sells automobile accessories. Your website has some similar or identical pages which are accessible via multiple URLs. When someone searches for "gear box" in Google and one of your pages with this identical content is coming in the top ten. This page may not be the one that you like to have in the top, rather there is one main page which is supposed to be there on the top. This situation will make you unhappy, and many webmasters were searching for a solution to this.

Recently this issue was solved by adding a < link > tag inside the section of the duplicate content URLs, to specify your preferred version.

Consider that your have 3 pages with similar content.
1) http://www.mysite.com/abc.html
2) http://www.mysite.com/abc1.html
3) http://www.mysite.com/abc2.html

Here the 1st option is the page that you would like to get displayed in the SERP for your particular query, But the 2nd or 3rd URLs are appearing instead. Here you can use the < link > tag inside the < head > section of the 2nd and 3rd URL pages. The code would look like this.
< link rel="canonical" href="http://www.mysite.com/abc.html" >

This standard is applicable to any search engine that is crawling and indexing your site. By doing this other page properties such as Page ranks, external links are also transferred.

Need for Web Analytics....

2009-02-16T03:22:00.000-08:00

Web Analytics includes the collection, reporting and analysis of data from the internet, which is used in the proper optimization of websites. It is also the measurement and analysis of various online activities like page visits, bounce rate, conversion rate etc. Web Analytics is one of the fastest growing area in the world of internet world and has become one of the most integral part of a website success. Web Analytcsi plays a major role in the internet marketing industry and helps to track and grow your online audience and business. web Analytics helps to track everything such as the referring sites, search engines, keywords, locations, operating system, browser, duration of visit, bounce rate, conversion rate etc.

Web Analytics helps in the all type of online marketing such as search engine marketing, email marketing, online advertising etc. So we should make sure that we have put web analytics software on our website to track the new traffic that comes to your site as a result fo the online marketing strategies. Web Analytics helps to find out many things regarding your websites and also helps to improve the efficiency and performance of your website. By analysing the website with a Web Analytics tool we would be able to study the website traffic, behavior of the visitors, most popular pages, areas to be improved etc. There are many web analytics tool available in the market, in which some of them are free while some are paid.

Social Media Strategy

2009-02-11T00:07:00.000-08:00

The last 3 years has seen a rising trends among the major corporates involving in Social media strategies and techniques. The Social media strategies and optimization has brought enormous revenue and branding to the companies and websites. As a result of these, many companies have started providing social media optimization services to its clients. While some of them are experience and have their own Social Media strategy and services, other don't have a proper way of implementing social media optimization. The Social Media Strategy mainly deals in the optimization of websites through social networking and social bookmarking sites. There are also other channels such as blogging, press release distribution, article submissions etc. These days companies have started to integrate social media in the organization, both internally and externally.

There are a lot of things that should be taken into account while going for a full fledged Social Media Optimization campaign. The first thing is that we should try to figure out the potential markets, customers etc. If we are conducting social media campaigns in the appropriate areas we will be getting good returns, on the other hand if we are conducting the campaigns for the targeted audience, the social media campaign will be an utter loss. So one has to be careful in selecting the target audience.
It is better to be part of certain communities relevant to your website theme and participate honestly in them. Always keep in mind to share your content and web pages to the most relevant customers / members. The social media also helps the executive of the companies to speak to the people over the social media network.

So while preparing your social media strategies, you should be well aware of your market and customer behavior. Always try to select the appropriate social media tools. (i.e If you want to promote your company news or event go for Press Release optimization, if you want to promote any of your articles go for article submissions, sharing through social bookmarking etc.). Be sure not to misuse your social media tools as it may turn badly against you and may question your authenticity.

Social Bookmarking with Stumbleupon

2009-01-27T22:37:00.000-08:00

StumbleUpon is one of the most prominent community on the internet which helps users to discover, rate and evaluate web pages, photos and videos. It also serves as an efficient social bookmarking and networking tool. StumbleUpon contains a toolbar which has to be downloaded and placed on the browser. The main part of the toolbar is the “Stumble” button which displays web pages based on the user ratings, ratings by friends etc, when clicked on it. In StumbleUpon, users only have to tag specific personal or professional interests and then surf by simply clicking on the “Stumble” button on the tool bar.

The users also have the facility to rate any web pages, with the help of the thumbs up button on the StumbleUpon toolbar. Users can also degrade the web page by clicking the thumbs down button. The StumbleUpon toolbar is compatible with almost all the major we browsers. StumbleUpon has been acquired by E-bay in May 2007. Users are allowed to join groups of their interest and post comments.

StumbleUpon brings in more steady and targeted traffic to your website or blogs. StumbleUpon also boasts of the lowest bounce rate when compared with other social media sites. This tool also brings in more new visitors and the traffic is instant. By surfing and submitting web pages with the help of SumbleUpon tool bar, the users can easily keep track of the websites of their interest and share it with others.

Once you have an article, blog posting or any other web pages to submit into StumbleUpon, first click of the Thumb Up button on the SumbleUpon tool bar. It will open a small dialog box, into which you can categorize the web page, add a small description, add tags etc and finally submit. Now your posting will be added to the StumbleUpon data base and would be shown to other users with interests similar to your tags. The webpage will also be shown to users who use Stumble toolbar to surf the internet.

In order to get better traffic from StumbleUpon, you need to create a good network and reputation. It would also be advisable to join or create relevant groups. Never go for spammy techniques which would hamper your reputation. Try to be more active in groups and forum. Also try to get as much as reviews to your postings, which would serve well in the long run.

Tips for Managing your Digg Account

2008-12-08T02:05:00.000-08:00

Digg has become one of the best social bookmarking site in a short span, and leads the pack. Digg is an online bookmarking site, with which a user can store his bookmark online, and use it from any other PC over the net. Digg also gives the facility to share our links with other users or friends. Who ever gets our links shared with them, has the opportunity to vote for the bookmarking. This voting system is known as Digging in DIGG. The more the votes a bookmark gets, the higher is the chances that it be displayed on the front page of Digg. Once it get on the home page of Digg, we can assure a large amount of traffic to the site. Actually managing a Digg account is not a simple process. It requires some sort of skills and patience to get successful with ones Digg account. A well managed Digg account can get you enourmous traffic and visitors to your website. There are certain things to take care while managing a Digg accounts. Some of them are mentioned below.
1) Try to grow your Digg network. It helps in sharing your link to a large number of users and get it Digged, resulting in more traffic to your website.
2) Never try to aggressively promote your product or website through Digg. Your account may get terminated without prior notice.
3) Try to make the Digg bookmarking/posting as attractive as possible. The posting should generate curiosity among the Digg users and force them to click on the bookmark link, so that our site gets enough traffic.
4) Grow your network by adding friends with similar interests. It will help in getting more Diggs.
5) Add friends from the "Recommendation" section in the Upcoming tab. This would help in getting friends with similar tastes and interests.
6) Always post genuine bookmarks and avoid being spammy.
7) Always try to digg the posting shared with you by other readers. If you don't digg others posting for a continuous time period, you will also get less Diggs in reverse.
8) And last - manage and use your Digg account with utter care.

How to Create Unique and Compelling Content for Your Site

2008-10-17T05:53:00.000-07:00

A good and unique content is an essential part for the success of any website. If a site has an attractive and compelling content, it is sure to become popular. The search engines likes such sites. Here I would like to give a few tips to create unique content for your site.
1)Post interesting stuff on a regular basis.
2)Teach your readers new things through your content.
3)Participate in blogs and user reviews related to the topic of your website.
4)Provide a product or service through the website.

Social Media Optimization (SMO)

2008-10-16T05:01:00.000-07:00

Social Media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property. Social media optimization (SMO) is the process of trying to get one's content more widely distributed across multiple social media services. SMO includes adding links to Social Bookmarking sites such as Digg, Mixx, Reddit, Faves, Stumbleupon etc. By doing this the submitted links or pages can be easily saved / submitted and can be shared among different users. In SMO, video clips can also be saved and shared among users, by submitting the videos in various Video sharing websites.
Some of the major goals of Social Media Optimization (SMO) includes brand awareness, better search engine placement,reputation management, create customer loyalty, generate traffic, reach the ideal audience etc. It helps the client in getting brand awareness, instant exposure, getting external links, relevant traffic generation, getting connected to relevant communities, getting the content to travel and more.
SMO has become one of the most integral part of search engine marketing, along with SEO.

RSS and SEO

2008-09-29T05:52:00.000-07:00

RSS is a Web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format. RSS feeds benefit publishers by letting them syndicate content quickly and automatically. RSS feeds are useful to those who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader," "feed reader," or an "aggregator," which can be web-based or desktop-based. RSS feeds can be used to deliver content in new and innovative ways and also in providing contents that are of interest to the users. RSS feeds helps in providing updated news and other information and can be used by Corporates to market, promote or communicate their specific services and products. RSS feeds also helps in boosting the traffic and can also be used as an alternative for email Newsletters. For the above reasons RSS is used as a good tool in Search Engine Optimization (SEO) strategies.

Article Marketing for Effective SEO

2008-09-24T04:00:00.000-07:00

Article Marketing is the most prominent and well established method of getting quality backlinks and traffic. Article marketing has become a vital part of the Search Engine Optimization (SEO) strategies. Writing short, informative and helpful articles with your backlinks in the resource box is considered to be a very effective for getting targeted traffic and backlinks. There are a lot of paid and free articles sites where we can submit and submit our articles. Initially it is better to go for the free sites, as a lot of free sites offer targeted and quality traffic to your site. It is better to include elements of blogging and RSS feeds in your article distribution. The content of the article should be information, catchy and also should emphasis on the products or services that you provide. Follow these basic steps and see the results.

Google Launches Chrome

2008-09-03T03:54:00.000-07:00

Google has launched its own web browser named Chrome in its Beta Version. The browser is quite user friendly with clean structure. The browser allows the usage of tabs. Google Chrome also provides suggestions for keywords and websites in the address bar. The browser is far from complete, but is sure to make an impact. Some of the other major features of Google Chrome include creating application shortcuts, crash control, safe browsing, instant bookmarking etc.

Video SEO and its benefits

2008-07-29T23:05:00.000-07:00

The term Video Search Engine Optimization (VSEO) is still in its infancy but is growing at a tremendous rate. VSEO will grow in a rapid rate as more and more user gets broadband access. Also people are more interested in Visuals than content. So putting video clips about your product on a website is much easier for the user to understand rather than reading the content. So videos play an important role.
Apart from putting the Videos on the website, we should also get it optimized in the search engines. Webmasters use different VSEO techniques to get it on top of the search engines. The various VSEO techniques include optimizing the title and summary sections of the video file with the keywords, populating the title, description and keyword meta tags of the web page on which the video is to be displayed, avoiding flash videos, using a video sitemap, uploading the videos to video sites (youtube, AOL Video), etc.

Importance of monthly SEO Ranking Reports

2008-07-10T01:55:00.001-07:00

The Monthly ranking reports are a crucial part of a SEO project and the client expects this at the start of every month. There are softwares used for this and some of the best software that I have come across are Webposition Gold and IBP, which has many advanced features. The Monthly Ranking sends search engine ranking reports of the Website rankings on the major search engines and helps to improve the search engine rankings for a particular website, by tracking the performance of the website for a particular period. With the help of monthly ranking reports we could analyze and compare the search engine performance of the website with the previous reports. Hence we could take necessary steps to improve the overall search engine performance of the websites.

The Ranking Reports include consistent tracking on specific keywords that you and your competitors are using, as well as detailed reporting on the short and long-term results. Apart from this, the report also give a geographical overview of where your traffic is coming from.

Grade Your Website – Free of Cost

2008-06-06T00:09:00.000-07:00

If you want to see the status of your website in the world of SEO, here is a good and useful seo tool, which is known as Website Grader. This tool is an effective seo tool in grading your site and is absolutely free. Once we enter the URL into the provided box, we will get a status of the website, and tells us where we are lacking and where we need to improve on our website. The site also tells us how the site is performing for a given set of Keywords. Another feature of the site is the competitive analysis, which is a comparison of our site with our competitors. We just have to type the competitor info on the given textbox. It provides various data which includes things like website traffic, social popularity, SEO, and other technical factors which needs to be improved. It also gives recommendations by which our site can be improved to get higher rankings. For more info visit…http://www.websitegrader.com/

SEO Rank Checker

2008-05-30T01:56:00.000-07:00

Rank Checker is a Firefox plug-in that takes keywords and reports your rankings on the major search engines such as Google, Yahoo and MSN. It is one of those free tool which is helpful in analyzing the website and increasing the traffic.

Usually we check our rankings by typing in search engines and sifting through results. But with this Rank Checking tool you can generate automated reports and export them into Excel files. This tool is free of cost and is also highly effective. This tool also allows you to exclude Google’s personalized results. The tool can be downloaded from http://tools.seobook.com/firefox/rank-checker/

Social Bookmarking Sites

2008-04-23T04:25:00.000-07:00

In this world Web 2.0, Social bookmarking websites are becoming more and more popular. These sites use the Web 2.0 technology to a good extend, which has many advantages over other sites. The Social Bookmarking sites allows us to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite’s list of your browser.
These Social Bookmarking sites are also easy to use. We need to register with the site and start submitting our stuffs. Social Bookmarking site is all about sharing and exposure. The Social Bookmarking sites allow users to post their favorite sites, using tags (or keywords) to categorize and organize them. After this the other users can take these bookmarks and add them to their own collection or share them with even more users.
Some of the major Social Bookmarking sites are Digg, Delicious, Stubmleupon, Furl, Simpy etc.

Keyword Research Tools

2008-02-11T02:39:00.000-08:00

Keyword Research is the ingredient part of SEO and has to be specific with the website content. We have to go for the most genuine keywords that users usually searches, and also has to be relevant with the content of the site. We have to go for the most targeted keywords and has to do a bit of Research and Development. These R&D can be done with the help of various Keyword Research tool which are free and available online. Some of the major Keyword research tools are Google Suggest, Overture, Wordtracker etc. These tools gives the keywords which are usually being searched by the users. These different keyword research tools has different algorithms and are different from each other. So to get a much more correct result, its better to do the Keyword research in 2 or 3 tools at a time and reach a final conclusion from there. Its not healthier to go with only one tool.

Off Page Optimization

2008-01-14T22:01:00.000-08:00

The next major step in SEO is the off page optimization of sites, which plays a major role in the proper optimization of websites. The Off Page optimization includes a number of techniques such as link building, forum participation, article submissions, blogging, submitting in the social bookmarking sites etc. The Off Page optimization has a large influence on increasing the page rank of sites. Off page optimization mainly aims at bringing back links to the site, there by increasing the popularity of that site. But one cant do Black hat offpage optimization techniques, as it would harm the web site. All the majot offpage optimization techniques will be described in details in the coming posts.

On Page Otpimization

2007-12-27T21:44:00.000-08:00

On Page Optimization is one of the major type of website optimization. In Onpage optimization we optimize the website by make SEO changes in the website. We arrange the Title, Meta Description and Meta Keyword Tags so that it suits the site for getting optimized in a much better way. During the Onpage optimization also take care of the contents. The content should have keywords included in the Title tag and also try to include the main keywords in the H1 tag. It will increase the weightage for that particular Keyword or key phrase. Also follow the basic web standard such W3 standards. A site constructed or designed against this W3 standards may find it hard to get optimized in search engines. Also avoid things like heavy javascript codes and flash files in the body section. Do not try to stuff keywords in the Title, Description or Content part as the site may get penalized. After doing the onpage optimization in a proper way, your site is now ready for the next part, i.e Offpage Optimization.

After Designing the Website.

2007-11-29T01:07:00.000-08:00

After designing the website you can start your optimization campaigns. The two major types of optimization techniques include offpage and onpage optimization. Onpage optimization includes whatever you do on your sites, such as editing the keywords, meta tags, content, H1 tags etc. Offpage includes other activities such as link building, article submission etc. There days social bookmarking sites also play a major role in SEO. Examples of social bookmarking sites includes digg.com, reditt.com,Technorati etc.

Have a Good Website Design

2007-11-16T21:46:00.000-08:00

A good web layout is an essential part of a website. The layout should be highly presentable and less complicated. The design should also follow the W3C standards and should take care that the layout doesn't deviated from this. Allow using unnecessary scripts and codes in your files, as most of the search engine crawlers are not comfortable with these types of scripts. Also avoid using flash effects in all the files. If you want flash to be displayed, it is recommendable to do it only with the index page. Dont try to use it every where. There are also other things to take care in design to make it Search Engine friendly, which would be discussed in the coming days.

How to Begin Search Engine Optimization for your Site..

2007-09-11T05:16:00.001-07:00

For optimizing the site first you should have a good basic knowledge of your site. You must know what your site is all about, the products or services offered and lot more. Then you have to decide on the primary Keywords for which you have to optimize your site. You should also have the complete list of all the files in your file. Also take care that the file names should be keyword oriented and not junk stuffs. Then you should find out the market and competitions for your keywords. You can use some keywords tools such as overture, google adwords, wordtracker etc for this. Also make sure that your site is rich enough in its contains. Its not worthier to optimize a site without appropriate quantity and quality of contents. After you have finished searching for the possible combinations for your keywords, arrange them in an excel sheet. This is the first step of onpage optimization.....

Importance of SEO.

2007-09-04T00:17:00.000-07:00

Many of us may be wondering about the importance of SEO in web designing industry. Actually Search Engine optimization is meant mainly to popularize the website in the major search engine. For example, a business site will not be getting its desired leads without the proper optimization of its pages, both off-page and on-page. Proper optimization of a site brings revenue and traffic through the site. In a nutshell an SEO is the main factor which decides the success of a website. A site without proper SEO would be a big flop.

What is meant by SEO???

2007-08-29T22:51:00.001-07:00

SEO stands for Search Engine Optimization and is the optimization of the websites and its pages on the major search engines. SEO improves the volume and quality of traffic towards a site. SEO is also a kind of marketing strategy to increase the relevance of a site in the search engines. SEO helps in getting relevant traffic and visitors to the site from the search engines and other internet marketing activities. An SEO process involves certain steps and parameters to be followed, so that a website fares well in the search engine results. For that certain steps and algorithms of the major search engines are followed and executed. SEO is a vast process and keeps on changing every day. So one has to get himself updated regularly to stay afloat in the SEO industry. An SEO specialist is the one who takes care of these things. There are various steps involved such as keyword research, website log analysis, on page optimization, off page optimization, site maintenance, analysing monthly report etc. He should be aware of the major search engine algorithms and should know about what people searches for.

Welcome

2007-08-21T05:52:00.001-07:00

Hi, Welcome to my blog on SEO (Search Engine Optimization). This blog is created in order to share your views and knowledge regarding this latest trend on the net....